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May 2012 M T W T F S S « Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Category Archives: General
A Social Networker Looks At The Social Network
Today, let’s talk movies. Specifically, let’s talk about the movie that’s topping the US box office charts this week. The movie that has a 97% fresh rating on RottenTomatoes. The movie….all right, enough of that. We’re obviously talking about The Social Network. The ‘Facebook Movie’. Except, it’s not really the Facebook movie. It’s not even [...] Read more..
Marketing Trends of This Year
Mobile devices are growing increasingly popular in the world and are forcing SMBs to become part of the online marketing game. Most companies are designing mobile versions of their websites to cater to these online customers. There are several trends that are expected to come up this year.
Real-time search is becoming more popular than search [...] Read more..
Where is Digital Marketing Heading?
Businesses all over the world are going digital. As a result, digital marketing is gaining importance by the day due to huge competition. Several new trends are emerging in digital marketing and these are changing the face of online marketing for small businesses.
Mobile Marketing:
Advertising through text messages, application development, and other mobile tools are gaining [...] Read more..
Mobile Marketing in India
The popularity of mobile devices in India creates plenty of opportunities for marketing through mobile devices. There are more than 330 million subscribers to mobile devices and this number is increasing every day. This growth has encouraged many companies, magazines, banks, and TV stations in India to include mobile marketing in their marketing strategies. Since [...] Read more..
Internet Usage of SMBs in India
A new report on the internet usage amongst Indian Small and Medium Businesses (SMBs) has shown that SMBs are set to spend on and help in the growth of the internet in India. The report predicted that SMBs will increase the amount spent on internet related activities by 16%.
SMBs are focusing on the infrastructure of [...] Read more..
Report: Mobile Investment to Grow
According to a report by Forrester, online retailers are realizing the importance of having a mobile marketing strategy. 74% of online retailers either already have a mobile strategy or are in the process of developing one. One out of every five already has a fully functional mobile strategy.
The report predicts that a single online retailer [...] Read more..
Top Marketing Trends to Follow- Part Two
In the previous post, the trends covered were social media advertising, mobile marketing, becoming more mobile friendly, and investing resources in marketing. Some of the other marketing trends that you can follow are:
Online Advertising:
Local targeting through advertisements is gaining popularity. Several companies are investing in this trend and it is already a part of search [...] Read more..
The Digital Marketing Trends Of This Year- Part Two
In the previous post, we looked at some of the marketing trends like growth in mobile commerce, increase in flash-built websites, rise in data analysis, and lesser registrations. Some of the other trends that will grow this year are:
Increase in DIY Culture:
People are discovering that it is becoming easier to try out for themselves, the [...] Read more..
The Digital Marketing Trends Of This Year
Companies that are involved in online marketing need to stay ahead of their competitors by keeping track of the latest innovations and developments. Capitalizing on new opportunities will not only help in maintaining current customers, but will also bring in new ones. Some of the marketing trends that are expected to be popular in this [...] Read more..
Marketing To An Asian Audience
Integrating global markets has given rise to an international community of professionals who are communicating in one common language that only marketers understand and use. However, marketing in Asia is not as easy when compared to marketing in other parts of the world. Several companies have had to revise their marketing policies and strategies. Google [...] Read more..
