Category Archives: Mobile Technology

Top 5 Mobile Advertising Trends to Watch

Posted on August 21, 2010 by admin

Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated.
After a tough 2009, advertisers are expected to increase mobile and digital [...] Read more..

10 Ways Geolocation is Changing the World

Posted on July 30, 2010 by admin

One of the major ways the world is changing is through the introduction, and subsequent proliferation, of location based services (LBS).
The combined forces of smart-phones, mobile broadband and location-aware applications are connecting us in more meaningful ways to the people, organizations, events, information and companies that matter most to us, viz. those within a physical [...] Read more..

Mobile Content Rules in The US

Posted on July 20, 2010 by admin

According to a recent survey conducted in the US, in the months of March, April, and May, it has been reported that the consumption of mobile content is increasing everyday. Though the change in the figures is small in some cases, they have definitely increased than the figures from February.
The survey focused on the market [...] Read more..

Report: More Marketers Implementing Mobile Strategies

Posted on July 19, 2010 by admin

According to a new report, online marketers are focusing on developing mobile strategies. Almost 74% of the businesses surveyed admitted that they already have a mobile strategy or are developing one. Out of the 109 companies surveyed, one in five companies have fully implemented their mobile strategies.
It is necessary for most companies to adopt mobile [...] Read more..

Report: Mobile Marketing to Increase

Posted on July 17, 2010 by admin

A new report has confirmed that mobile marketing is growing on a global scale. According to the report, mobile ad impressions have increased by 61% in the second quarter of 2010 as compared to the first quarter. 44 markets have also reported a monthly increase in traffic, as opposed to 32 markets in the first [...] Read more..

Where is Digital Marketing Heading?

Posted on July 15, 2010 by admin

Businesses all over the world are going digital. As a result, digital marketing is gaining importance by the day due to huge competition. Several new trends are emerging in digital marketing and these are changing the face of online marketing for small businesses.
Mobile Marketing:
Advertising through text messages, application development, and other mobile tools are gaining [...] Read more..

Mobile Marketing in India

Posted on July 14, 2010 by admin

The popularity of mobile devices in India creates plenty of opportunities for marketing through mobile devices. There are more than 330 million subscribers to mobile devices and this number is increasing every day. This growth has encouraged many companies, magazines, banks, and TV stations in India to include mobile marketing in their marketing strategies. Since [...] Read more..

Personalizing Location Based Marketing

Posted on July 7, 2010 by admin

A study by Forrester Research has shown that the number of in-store sales that were influenced by online research and the Web made up for 42% of overall retail sales in 2009. These numbers are expected to touch 53% by 2014. Location based marketing is growing popular with the advancement of technology. Location based marketing [...] Read more..

Why Advertisers Are Focusing On Mobile Marketing

Posted on July 6, 2010 by admin

Mobile Internet usage is all set to grow faster that desktop Internet did. It is predicted that smartphone usage will overtake PC sales in 2012. It is also expected that mobile Internet users will buy more smartphones (93 million) than basic phones (90 million) by next year.
3G wireless data networks are ranked as one of [...] Read more..