Category Archives: Search Engine Optimization

Social Media Success Stories of Big Brands

Posted on January 19, 2011 by admin

Yes social media is huge and it can’t just be relegated to being a medium of marketing for small businesses only! Previously, social media was looked upon as a last resort to promote a product or service. Plus, it was only for small businesses who could not afford to spend lavish amounts of money on [...] Read more..

Tracking Your Brand with Social Media Tools

Posted on January 5, 2011 by admin

Have you realized that social media has managed to become an integral part of our lives?
Today, be it sharing some information with pals or formulating an effective business action plan, social media tools are something we always look up to. Is this instinctive? The answer is definitely negative!
Social media tools have established a unique goodwill [...] Read more..

The Top 10 Infographics Every Internet Marketer Should Bookmark

Posted on August 13, 2010 by admin

Ok, if a picture is worth a thousand words, let us give you not just one, but whole 10 of them! And that too, all together.
Infographics are the latest rage on the Internet. And they sure are very convenient. If you want a handy visual capsule of all the important information you need, sort of [...] Read more..

Benefits of Social Media Marketing

Posted on July 12, 2010 by admin

Social Media Marketing (SMM) is essentially a form of Internet marketing where a company creates brand awareness and markets its products through different social media sites. Social Media Optimization (SMO), on the other hand, refers to the attempt to attract more traffic to one’s website through unique content. There are several benefits of adopting social [...] Read more..

How Search Engine Marketing Works

Posted on July 9, 2010 by admin

Search Engine Marketing (SEM) is a form of marketing where you use search engines like Google, Yahoo and Bing to market your products and services. There are almost 2 billion searches conducted online every day. SEM involves three elements- indexing, relevance and authoritativeness.
Search Engine Marketing is a broad field of advertising campaign that includes Organic [...] Read more..

Understanding Search Engine Marketing

Posted on July 3, 2010 by admin

Search Engine Marketing (SEM) includes Search Engine Optimization (SEO), paid advertising, and contextual advertisements.  You can optimize your website for SEM by following some of the tasks given below:
Research Your Plugins: Make sure that you choose software that has good SEM features and plugins that can be enhanced. WordPress has an All In One SEO [...] Read more..