Category Archives: Social Media Marketing

If You’re Looking For A Job, Use Google+ To Make Things Easier

Posted on July 27, 2011 by admin

Just 3 weeks old, it has over 20 million users, and the number is rising steeply each day. Naturally, social media gurus are busy debating whether Google+ can become a real competitor to Facebook and Twitter in the long run. Digital marketers too are reshaping their strategies as they find new ways to use Google+.
Google+ expertly incorporates some of the best features of both Facebook and LinkedIn. It’s being used not just as a platform to catch up with your [...] Read more..

Mark Owes Mark Big Time

Posted on May 17, 2011 by admin

Well, we are talking about Facebook founder Mark Zuckerberg and Zynga founder Mark Pincus.
We all know that Zynga’s Facebook games such as FarmVille, CityVille, and Zynga Poker has contributed hugely in making the numero uno social media platform more popular. It was Mr. Pincus who understood that Facebook has great potential to excel as a social-gaming platform, and the rest is history.
Some of the most popular Zynga games on Facebook are Blackjack, Café World, Fashion Wars, Special Forces, Scramble, and [...] Read more..

Top 6 Social Media Platforms for Businesses

Posted on April 28, 2011 by admin

We noticed a trend in businesses using certain social media platforms more than the others. So we have come up with the following list of top six services that we think are being extensively used by different business organizations worldwide.

Twitter: The social networking and microblogging service which has been ranked as one of the 10-most-visited websites around the world is used by numerous businesses. Most commercial houses find Twitter an easy and effective way to interact with existing customers, update [...] Read more..

Harnessing the Power of Social Media – 3 Easy Ways!

Posted on April 13, 2011 by admin

Recent market surveys have revealed, about 75% of global netizens use social media. From big and powerful business organizations and corporate establishments, to students, their parents, and grandparents… everyone enjoys being on the social web.
So, if you are not on social media – it’s high time you get involved. Here are the three simplest and [...] Read more..

Twitter Uses beyond the Mundane A.K.A. People really Don’t Care What You Had for Breakfast

Posted on April 5, 2011 by admin

Originally, Twitter was used exclusively by technophiles…The non-techies took some time to warm up to the service. However, today the picture is very different. People from almost every profession and background is familiar with the microblogging service, and its share of hardcore users numbers in the millions…as of June 2010, 65 million tweets were being [...] Read more..

Some Captivating Social Media Stats – Now & Then!

Posted on March 30, 2011 by admin

Social media has come of age. There was a time when only a scant few would use social media tools to market their products or services, and even then after much deliberation and little expectations…but, boy have things changed!
Nowadays any marketing executive worth his salt knows that success in marketing cannot be achieved if the [...] Read more..

Is Your Company Facebook Page Effective?

Posted on March 23, 2011 by admin

By the way…can anybody give us the present number of Facebook users? Oh! Everybody’s busy browsing through the Internet to dig out the stats. Hold on…here it is. As of the end of the 8th week of 2011, there are an estimated 642.5 million Facebook users worldwide. Reportedly, Facebook hit the 600-million mark in early [...] Read more..

LinkedIn Is an Interesting Way of Achieving Success on Social Media

Posted on March 16, 2011 by admin

Presently, scores of businesses all across the globe are using different social networking sites to achieve commercial success. While big and powerful corporate enterprises are hiring the services of renowned digital marketers…small businesses are busy educating themselves with the dos and don’ts of social media marketing. Under such circumstances, it’s crucial that these SMEs understand [...] Read more..

A Facebook “Like” and Beyond

Posted on March 3, 2011 by admin

Catching up on the neighborhood gossip when out for a morning jog around the park; raising a storm over a hot cuppa at the local coffee shop; or meeting up with old friends over a frothing mug at the pub while returning home from work—this is how people met in days not too long ago. [...] Read more..

Social Media Blunders That Can Ruin Your Brand (Part-2)

Posted on February 17, 2011 by admin

Last week we promised that we would be back with the second part of this article, and here we are!
As already mentioned in the previous post, social media is all about interacting with your audience and developing a relationship with them, which would last for a long time. The more transparent you are on social [...] Read more..