Here are the videos -

Are you unaware about this update? What are the changes that have taken place? Here is an infographic brought to you by Singlegrain. The infographic helps you understand the minute updates that have taken place.

If you are thinking about the best way to bring in customers, then here are the tips that would help you make your campaign smart -

Stop. Think – Often, when we get too busy with digital marketing, we often lose our way. It is vital to stop and think about the campaign and how well is it bringing customers from offline channels. If people don’t have a clue about your promotional offers, then may be you need to completely overhaul your campaign.

Creativity – Creativity is vital for the success of your campaign. There are a number of companies which follow a plan which creates a sort of disconnect with the fans. Your marketing plan must be all about bringing people to your brand and spreading the word out.

Balance – You need to ensure to keep a healthy balance between your paid and free campaigns. Paid campaigns do not always bring the traffic. However, they are vital to spread your word quickly in search channels. Be sure to consider paid social search.

Content – The content needs to be thoroughly checked. Errors, grammatical or SEO-wise must be eradicated and you need to create a sort of connect with your audience. There are a number of companies which have given their brand, a face.

Timing – Be absolutely sure about the timing of your content. Sites like Twitter have a really short link life. If your audience miss-out on your tweets, then the chances of getting a click through are really low.

Make sure that your digital marketing campaign is smart and informs people regarding not just your products, but your industry as well!

sponsored by 

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Rs. 1,00,000 worth of prizes are waiting for you at Click Asia Summit 2012

How social savvy are you? Do you have what it takes to be a digital marketing champion at Click Asia Summit 2012? Start talking about Click Asia Summit in your blogs and social channels; get started with your tweets and clicks. We’ll be keeping a close watch. (Remember to use the official hashtag #CAS12 in your tweets.) The prize categories are:

• Best tweet of the conference
• Best tweeted photograph of the conference
• Maximum RTs of any Click Asia Summit post created by the user
• 4 Flash prizes during the conference
• Best pre-conference blog post
• Best conference blog post
• Best 3 best speakers (by audience vote)

There will be 10 winners… officially acknowledged digital masters who will each receive Rs. 10,000 worth of spa salon vouchers. After an intense 3-day experience at Click Asia Summit 2012, you’ll need all the relaxation you can get!

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For more details, visit the Communicate 2 booth at the event, and look out for further announcements at Click Asia Summit 2012.

]]> http://blog.clickasiasummit.com/the-digital-marketer%e2%80%99s-contest-click-asia-summit-2012/feed/ 0 http://blog.clickasiasummit.com/where-is-digital-marketing-headed-in-2012-our-speakers-weigh-in/ http://blog.clickasiasummit.com/where-is-digital-marketing-headed-in-2012-our-speakers-weigh-in/#comments Tue, 10 Jan 2012 07:05:01 +0000 admin http://blog.clickasiasummit.com/?p=1157 Read more..]]> It’s the beginning of 2012 and just like the experts predicted, the era of the mobile is well and truly underway. As the smartphone becomes more and more ubiquitous, marketers and advertisers are realizing the importance of having not just a powerful digital and social media marketing plan in place, but a mobile marketing plan as well. According to Benjamin Grubbs, Executive Director, Interactive Media at Turner Broadcasting System Asia Pacific and a speaker at Click Asia Summit 2012

“The area we are paying attention to in 2012 is mobile Internet and how adoption and consumption increases in the market with the entry of low-priced tablets and Nokia’s move to the Win7 operating platform…Our overall mobile usage increased 7X in 2011. We are bracing for even greater adoption of our content on mobile devices in 2012 via mobile browsers and new native applications we develop for the three main operating platforms in the market”

That the mobile will play a crucial role in the rise of the digital marketing is hardly surprising. After all, with the overwhelming popularity of tablets (the latest high-profile entrant in the market, the Kindle Fire, was the number one purchased item on Amazon.com this Christmas), and the smartphone boom, more and more people are taking to the internet while on the move to check the news, look for movie and dining recommendations, visit their favorite websites, play some social games and of course, post messages on social media platforms.

Social media will be the other big story in digital marketing in 2012. Sure, it’s already big, but experts predict that 2012 is the year it reaches critical mass and explodes into mass consciousness in 2012. Our speakers at CAS 2012 feel the same way, with Pradeep Chopra, the CEO of Digital Vidya, outlining his three big predictions for the year:

1. We’ll see more of integration of Social Media into overall marketing mix

2. Media Spend on Social Media will grow multiple times

3. ORM (Online Reputation Management) will be among top priorities for large brands

Social Media and mobile are also what Nick Decrcok, Marketing Technologist of Yento! and Click Asia Summit 2012 speaker stressed on. 2012 is the year companies will make money via social, he says. One caveat however; in Nick’s own words:

“…they have to embrace the value of Social Customer Relationship Management, connecting historical client/prospect data with live, social data. Only then, advertising and promotions will be worth their money. Real-time marketing has to become right-time marketing.”

Of course, the focus on mobile will lead to other powerful opportunities, with micro-transactions gaining traction and speech recognition ala Apple’s Siri becoming more and more popular.

So what do marketers do to preapare themselves for the days ahead? How can they stand out? Here are three quick points that we believe will be of great significance in 2012.

1. Thing mobile. Think touch. Think speech – If your website and marketing efforts are not mobile optimized, it’s high time they were. In the battle of the internet, the tablet and the smartphone WILL win. It’s just a matter of time.

2. The audience is changing – People are busier now, and they’re smarter as well. They trust recommendations more than they trust ads, so change your strategy and language accordingly.

3. Mind your reputation – Word-of-mouth works faster on the internet. In 2012, online reputation management will become even more crucial, and the companies that can react the fastest will surge ahead.

So let’s get ready for the brave new world of 2012. Best wishes!

The New York Times posted a wonderful piece recently in which they pointed out on how online behavior had changed in the recent past.

In barely one generation we’ve moved from exulting in the time-saving devices that have so expanded our lives to trying to get away from them — often in order to make more time. The more ways we have to connect, the more many of us seem desperate to unplug.

Like teenagers, we appear to have gone from knowing nothing about the world to knowing too much all but overnight.

How will marketers of the future reach out to this audience that is desperate to unplug? Read the rest of the article at The New York Times.

Click Media today announced the full lineup of International speakers who are arriving in Mumbai for the Click Asia Summit 2012. From the 15th to 17th of Januray, digital marketing gurus from OgilvyOne Worldwide, SEOmoz, Google, Adobe, Satchi and Satchi and a host of other national and international brands (the full list of speakers is available at www.clickasiasummit.com) will congregate at the maximum city for the largest digital, social and mobile marketing event in Asia – Click Asia Summit 2012.

Over three action-packed days, they will teach, learn, network and show India’s marketers and entrepreneurs how digital marketing can make a difference to their marketing pitch.

Speakers and trainers from three continents will be on hand to discuss what digital marketing means to the rest of the world, and what it can mean for India. With sessions from the likes of Lucy McCabe (Vice President – Consulting Services Asia Pacific, OgilvyOne Worldwide), Gillian Muessig (President, SEOmoz), Ankit Fadia (Cyber Security Expert), Cyriel Kortlevan (Innovations Expert) and Benjamin Grubbs (Executive Director, Interactive Media, Turner Broadcasting System Asia Pacific, Inc.), every facet of digital marketing will be explored, analyzed and dissected for the audience to learn from.

Following is a partial list of speakers who will be seen at Click Asia Summit 2012

• Dr. Shashi Tharoor – Member of Parliament , India

• Lucy McCabe – VP, OgilvyOne Worldwide, Singapore

• Cyriel Kortleven – Professional Speaker/Facilitator, new shoes today , Belgium

• Eric Bozinny – Sr. Program Manager, Microsoft , USA

• Gillian Muessig – President and Co-Founder, SEOmoz , USA

• Ankit Fadia – Author and Consultant, eSecure Solutions , India

• Mahesh Narayanan – Country Manager, BD, Google India , India

• Siddharth Jhunjhunwala – CEO, Web Spiders , Singapore

• Umang Bedi – Managing Director, South Asia, Adobe Systems , India

• Uwe Hook – CEO, BatesHook , USA

• Mahesh Murthy – Founder, Pinstorm , India

• Mikko Kotila – Founder, Statsit, Malaysia

• Lalit Bhagia – Vice President & Head – Digital, Star India

• Sandeep Amar – Head – Marketing, Audience and Sales Strategy, Times Internet Limited, India

• Benjamin Grubbs – Executive Director, Interactive Media, Turner Broadcasting System Asia Pacific, Inc., Hongkong

Click Asia Summit is produced by Click Media Pvt. Ltd. It’s the largest Digital, Social and Mobile Marketing Conference and Expo in Asia. Spread over 3 days from 15th to 17^th January 2012, it will cover topics across Search, Social, Email, Mobile, Analytics and Marketing. In addition to the sessions, there will be multiple workshops to arm attendees with powerful, actionable information and ideas. The attendees and delegates are from the CXO and CMO level of large and small businesses, agencies and related vendors. For more information and to register for the event, interested parties can visit the Click Asia Summit 2012 website at www.clickasiasummit.com, or contact them through one of the channels below.

History: Click Asia Summit 2011 made India’s business and marketing diaspora sit up and take notice of this fledgling but powerful phenomenon called digital marketing. The event brought nearly a thousand trainers, marketers, entrepreneurs, CXOs and advertisers under one roof. It generated significant buzz, with the official Twitter hashtag of the event – #CAS11, becoming a top trending topic all over India. According to many attendees, it was one of the best events on the subject ever held in India.

Lessons for Life and Business – Gurbaksh Chahal

The presentation was divided into two segments and they both landed up in the top five! In the presentation, Gurbaksh Chahal shares his views on how business success can be achieved. He also tells how simple men can do extraordinary things, making their lives completely different.

Search Engine Marketing – Dead and Buried? – Panel

Our three esteemed panelists argue on this subject. With insight stemming from years of experience, they try to prove that SEO is still a viable and powerful digital marketing strategy.

Future of Digital Marketing – Gurbaksh Chahal

Digital media has changed the scope of advertising and brand marketing. However, can digital advertising survive in the long-run? Have a look!

“Success and Failures” – Anupam Kher & Gurbaksh Chahal

Anupam and Gurbaksh talked about their experiences in life. How they enjoyed the sweet taste of success and how they learnt from failures.

These were the top five videos from Click Asia Summit 2011 that were loved and shared by digital marketers. Which one did you like the most?

Cover

The Cover picture is the first feature that catches the user’s eye. This is what your friends and visitors will see once they click on your timeline. Choose a unique image that speaks a lot about you!

Whole new Timeline

With the Timeline, your old posts will now be visible again. Earlier, your friend had to keep on clicking “Show more” to go back in time. However, the new Timeline makes it seemingly simple. All they need to do is click on the time and your posts will be visible. For example, a four-year old post for “friends” will now be visible to your friends who may even be your colleagues. Hence, you need to make full use of the activity tab and turn off embarrassing posts which may put you in a spot.

Life Events

Depending upon your existing information (Your Graduation year, college, first job etc) that you have provided, Facebook will put together a Timeline with information. However, you have the full liberty to add more Life events by going at the particular time and waiting till a plus sign appears. This way, you can get your entire life with the click of a button.

Another nice addition has been the highlight button. With this, you can highlight a story close to your heart. This will occupy the entire width of the timeline.

So, get onboard and take a trip back your memory lane. Facebook Timeline is here to change the way you communicate online!

Cartoon Courtesy – Joy of tech

Mobility

Everything is mobile. Smartphone sales have jumped, a bulk of them Android and iPhone, mobile phones sales have always been high and this year, the growth has continued. More and more people are transacting through their smartphones. Where are you in the picture? Do you have a mobile enabled website?

Location based marketing booming

With more and more people checking-in with their location app, you need to quickly gain supporters for liking your brand. Social sharing can be utilized in the best possible way with Location. Thousands of restaurant owners have been able to make good use of this. Remember, Facebook just acquired Gowalla. So, you can safely conclude, Location-based marketing is destined to be here for quite some time.

Social

You cannot shy away from creating a presence online. And if you don’t have an updated website, then you ned to do more than just re-design it – you need to have social presence. There are a number of companies which have profiles on major social networking sites such as Facebook, Twitter and Google Plus. You need to make sure that more and more people get to know your website and business and spread the world.

There are tonnes of other stuffs that have happened in the past year. Keep watching this space for more!